Life really is just a series of choices.
It is true that we are all where we are right now as a result of our own choices. Far too may folks are in constant pursuit of that thing that’s just beyond the horizon. Whether you understand it as that or as the thought that the grass is always greener, the truth is that far too many of us are focused somewhere where we are not. It is imperative that we savor the moment we are in to get the most out of where our choices have brought us.
I am not saying that we shouldn’t aspire to do great things, but as we review the choices that brought us to where we are today, we can do great things right here and now. Do not let the choices that you made to arrive at this place be in vain. Greatness comes from one outstanding choice at a time.
Let’s talk about those choices that got us here. In looking at where we are today and establishing goals for where we want to go, we need to get real honest about whether our past choices are going to serve us in attaining the future goals we have for ourselves. If the answer is yes, congratulations! Proceed and do great things!
If the choices we made to get here will not, however, take us to where we want to go, then we have to make different choices. If you are here, then start immediately. Write your goals down on paper and read them often. Identify the precise choices you will need to make to attain these goals and start making new choices right now.
We are the sum of our choices, and we have the right…no… wait… responsibility to make choices that will lead us to achieving. We learn. We adapt. We accomplish.
This one comes from Dan Fogelberg:
“Living out this life I’ve chose and grown to know so well.”
A friend spelled it out very well for me the other day. If you just buy the product, it costs less than buying the product and getting me with it.
We are at an interesting place where many seem to have forgotten that service comes at a price. I realize that there are some products that I buy via the Internet, because I can save some money. I accept, though, when I do that I will receive a box at my door. I don’t expect concierge service with that box. I expect that I am accepting the manufacturer’s warranty with that product, and I expect no more.
I’ve talked with a myriad of people in the last few months who don’t seem to understand that high-touch service comes with a price. If we expect our service providers to prioritize us as customers, then we must be willing to pay a fair price to fund that service.
If you are a customer, and you appreciate the service that your provider delivers, then you must be willing to pay a premium for that service. Don’t resent paying more. Applaud the fact that your business partner is proud to offer outstanding service and is able to do so, because you are willing to pay for it.
If you are a provider, and you deliver outstanding service, refuse to discount what you deliver. The only way you can afford to offer exemplary service is to charge for it. When you deliver outstanding service, you’re placing yourself in a category that differentiates your product from those who are just selling a box. It costs less to ship a box that to bundle that box with your services. Your customers need to understand that, and it is your job to educate them, and that education can be as simple as what my friend said…
“If you just buy the product, it costs less than buying the product and getting me with it.”
Great service costs money.