A friend spelled it out very well for me the other day. If you just buy the product, it costs less than buying the product and getting me with it.
We are at an interesting place where many seem to have forgotten that service comes at a price. I realize that there are some products that I buy via the Internet, because I can save some money. I accept, though, when I do that I will receive a box at my door. I don’t expect concierge service with that box. I expect that I am accepting the manufacturer’s warranty with that product, and I expect no more.
I’ve talked with a myriad of people in the last few months who don’t seem to understand that high-touch service comes with a price. If we expect our service providers to prioritize us as customers, then we must be willing to pay a fair price to fund that service.
If you are a customer, and you appreciate the service that your provider delivers, then you must be willing to pay a premium for that service. Don’t resent paying more. Applaud the fact that your business partner is proud to offer outstanding service and is able to do so, because you are willing to pay for it.
If you are a provider, and you deliver outstanding service, refuse to discount what you deliver. The only way you can afford to offer exemplary service is to charge for it. When you deliver outstanding service, you’re placing yourself in a category that differentiates your product from those who are just selling a box. It costs less to ship a box that to bundle that box with your services. Your customers need to understand that, and it is your job to educate them, and that education can be as simple as what my friend said…
“If you just buy the product, it costs less than buying the product and getting me with it.”
Great service costs money.
Everyone has a part to play.
It means that each of us brings unique strengths to our careers, our relationships, and our lives in general. We each bring our own gifts and talents to the lives we lead. What do you do best? What is the thing you know you do better than anyone else? Find that, and you will have found the gift you bring to everyone around you.
Some have gifts surrounding specific tasks at work. Some are good listeners. Some organize like no one else. Some are gifted speakers. Are you a gifted leader? Perhaps you collect owed monies better than anyone you’ve ever met. Perhaps you bake the best lasagna of anyone you know. It is possible that you reason better than anyone you know and can give outstanding advice to those who are searching.
If you have questions about what you are best at perhaps you need to ask questions of those around you. People in your life know you. People are already talking about what you do well. Maybe they are not telling you, but they will if you ask. If you already know what you do well, then start telling people. Let folks know that your talents are available to benefit the group or greater cause.
What is more, you can start building those in your life up by telling them what they do well. If you have a friend or coworker that seems like they do not know their strengths, you can lend direction to them by telling them what they do well. Tell them how they fit well into the greater picture, so they can understand the ways that they contribute.
The bottom line is this. Everyone brings a different dish to the cookout. We all have reasons to be proud of what we do, and we all need desperately to understand how we contribute to one another and to our greater causes.
Know your gifts. Know your piece of the puzzle, and tell others what you see as their gifts. It matters, and it will allow us to be better members of the teams we represent.